Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands (a country in which 45% are not religious)
A few [...]
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I am often put off by books about making money. Or I was. After reading Robert Kiyosaki’s book, I started scooping up plenty of books about making money, to see which ones were helpful and which ones just talked a good game. One of the best of the bunch is Loral Langemeier’s The Millionaire Maker: [...]
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I’m rarely as impressed with a business book as I was with Tony Hsieh’s Delivering Happiness: A Path to Profits, Passion, and Purpose (amazon affiliate link). The reason is that not only does Tony do a remarkable job weaving great stories and narrative into the book, but he gives you so much actionable information that [...]
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I’m grateful that my dad, Steve Brogan, is available to do video book reviews for Hachette Audiobooks from time to time. In this review, he checks out Preston & Child’s Fever Dream (amazon affiliate link). He hooked me when he asked the question, “How does John J. Audubon fit into all this?” Before that, I [...]
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There are times when a book is the right way to go, and other times when an audiobook is what will make it all work out. I received When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man (amazon affiliate link) from Hachette Audio, and I’m so glad I did. The [...]
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I don’t read much fiction any more, and frankly, it’s weird to explain when or why a fiction book slips into my sights. But I caught a glimpse of Justin Cronin’s The Passage (amazon affiliate link), and knew I wanted to read it. I’m very glad I did, and I can recommend it, should you [...]
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Books about people finding faith can be either annoying or compelling. I’ve rarely found a middle ground with such things. Joan Ball’s Flirting with Faith: My Spiritual Journey from Atheism to a Faith-Filled Life (amazon affiliate link) is the latter. It was a great story of an imperfect person finding a strange-but-compelling link to her [...]
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Julien shows me new things all the time. In a recent post, he talked about MovNat as something to go along with the Paleo diet (something I’m on, also thanks to Julien). In checking out the website, I had an interesting realization: as much as I wanted to learn about the ideas inherent in what [...]
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I find that Paul Greenberg (follow him on Twitter @pgreenbe), one of the early adopter who mapped out the CRM space gives a succinct overview of what’s happening in the Social CRM space. He points out the two converging forces ’social’ and ‘CRM’ spaces that are coming together, yet the third force, ‘companies’ themselves [...]
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It took me a little while to read my coworker, Justin Levy’s new book, Facebook Marketing: Designing Your Next Marketing Campaign (amazon affiliate link), but mostly because I’m still on the fence no the value of Facebook as a marketing tool. Justin did a great job of convincing me that I should give it another [...]
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