Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
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I’m embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a stand along website, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website. At the end of July, [...]
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I asked people the other day who they modeled their business after. The answers were interesting. Some said their dad. Others said they made businesses for their children. In most cases, I wasn’t sure that I’d asked the question the right way, or that it had been interpreted the way I meant to ask [...]
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Everything we do to be successful comes from little victories. When someone takes notice of our success, it looks like something big. It feels like one big moment. But always, and I mean always, it comes from a series of little victories. Look at the successes you’ve had. Did they all come at once? [...]
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As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up. More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of [...]
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With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. …
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