You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months. You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy. You’re finally prepped to hit the launch button – you have lift off.. [...]
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When you’re in the type of business I’m in (And you’re probably in it as well if you’re reading this) then you run into a fair number of people that don’t know what you do. For the sake of simplicity, you say things like “I’m in Internet Marketing” or “I work in social media marketing”. [...]
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We finally completed our final third webinar in our social strategy trilogy. It’s been great sharing our insights and widely releasing it to the community, and I hope you enjoy this final segment. The topic? Getting your company ready internally through research, processes, organizational models, policies, resources, and more. Social strategy getting_company_ready_apr14_final
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Here are 3 vitally important points to consider in regard to social media initiatives…
1. Is there any ROI in Social Media?
I am asked this In short, there is ROI in social media IF you understand the dynamics involved and leverage them to produce traffic, action and sales for your business.
There is also another measure of [...]
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Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.
Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ . True social strategy stems from business objectives –not the latest technologies.
So often, companies develop social tactics based on [...]
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Lack Of Signal In A Sea of Noise
There’s an incredible amount of media and blogger noise about social networks, yet most focus on “killer app” hype without an objective point of view. My career mission? To cut out the hype and help companies make sense of what to do. For those fraught with [...]
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Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to be the foundation for companies of all sizes to [...]
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Starting an office volunteer program is a public relations strategy that can produce high-quality links, publicity, and improved employee morale. …
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Online Marketing Blog continues sharing Minnesota-based social media expertise with the next installment of our MiNterview series.
Connie Bensen is a key voice amongst online Community Managers. Her blog is recognized as a leading resource for cultivating online communities and providing best practices for this emerging role. She also provides mentorship and inspires individuals to [...]
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