People on the Move in the Social Business Industry: Sept 8, 2010

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which go back a few years. People [...]

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Failure to Yield To Social Media Brings Downward Spiral

After watching the social media marketing field for as long as I have, it is frustrating to see that many car dealerships are having the exact same problems they had with the internet 10-15 years ago today with social media. Social media has become one of the fastest ways to spread word of mouth advertising, [...]

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Five Things I Like About Social Media Explorer

Beyond the content, there are a lot of things I like about Jason Falls’s Social Media Explorer. First, I like his very thin header bar. It gives me lots more “top of the fold” for his site. I like his choice of navigation at the top. (That’s number one.) The Top Right I like the [...]

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How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity

Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to 7 or more of these ten listed criteria.
We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on [...]

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Why Ping Is a Stepping Stone to Social Commerce

I am a huge fan of Om Malik. I just read his post on Apple’s Ping service, and have a difference of opinion. Om points out that it’s great that Apple is finally adding a social layer to their iTunes store. He goes on to mention that it’s about time, because Amazon has done a [...]

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CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

CMOs must approach social technologies in an integration fashion
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints [...]

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People on the Move in the Social Business Industry: August 25, 2010

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In fact, this is the second time this month I’m posting this “On The Move” post due to submission volume. Clearly, there is more activity happening in the industry from my perspective, [...]

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Audio: Opportunities with Social Media and Tourism

Left: The crew at Hawaii Public Radio, Oahu. Left to Right: Ryan Ozawa (@hawaii), David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks)
How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen in to find out.
Thanks to Burt Lum (Twitter) and Ryan [...]

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Is a Social Crash Coming

Social networks push human interaction to the utmost limits. In a comment I left at Julien Smith’s blog, I talked about how time and friendship are being distorted by the Internet. I want to elaborate on the ideas, and also talk about the math. Internet Time and Interactions In the old days, we’d see friends [...]

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If Twitter Is Out – Where Do We Take Social Media Marketing Now?

I recently produced a post regarding Twitter being in its death throws and received a query from one of my readers on it:
Thanks for your thoughts on Twitter. I am interested in where you think those who have found Twitter useful in the past might migrate to. Forums and blogs are invaluable sources of interacting [...]

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