Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]

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Field Report: Shanghai and China’s Social Web

It’s been three years since I’ve been back to China (see all my posts on Asia) to report on the local web scene but am now in Shanghai and have met with a handful of folks that are looking at social business within China. Don’t take this as a proper research report, but just sharing [...]

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FREE Google Buzz Report

Google Buzz has finally shaken itself out, is ready to rock and here’s what the real Google social authority has to say about Google Buzz.
40 pages, all power, no fluff and you are not going to see anyone else say what I have to about what is really going on at Google.
FREE Google Buzz Report, [...]

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Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group
It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve [...]

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Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 Use Cases That Show Business How To Finally Put Customers First
Social and CRM: How Companies Will Manage Their Social Relationships
Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive [...]

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Report: Google To Make Gmail More Social

“The change adds a module to the Gmail screen that will display a stream of updates from individuals a user chooses to connect with, said one of these people.”

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Report Details Hacks Targeting Google, Others

“There [are] not 50 companies compromised. There are thousands of companies compromised. Actively, right now.”

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