Matrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)

In the digital world, expect your clients, new boss, and recruiters to review your online footprint. In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.” With [...]

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Get Smarter at Online Marketing Summit

I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own. Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl!
Last year OMS came through Minneapolis [...]

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Google to Open Online Software Sales Effort

Google continues to reach into the application side of the web wholeheartedly while dabbling in the device area as well. It is likely that Google is smart enough to see what happened to the PC industry when it was finally realized that “It’s the application, stupid!”. As a result it looks like Google is readying [...]

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5 Online Marketing Resolutions for 2010

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.
Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.
To help you get started, TopRank Online Marketing has come up with [...]

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Online Recommendations > Advertising

Deloitte’s 2009 State of the Media Democracy report was released today. Unsurprisingly, it reports that TV has become more popular in the struggling economy (beating out other forms of entertainment). But the big news might be two of the “lesser” findings—about online recommendations and the mobile Internet.
Online recommendations are becoming increasingly influential, especially compared with [...]

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Matt Kelly: How Can Mainstream Media Compete Online?

Some thoughts on why many media companies are still behind the curve in online publishing.

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Thankful Wishes From Online Marketing Blog

With Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.
But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to [...]

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5 SEO Tips for Online Retailers

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into [...]

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