After watching the social media marketing field for as long as I have, it is frustrating to see that many car dealerships are having the exact same problems they had with the internet 10-15 years ago today with social media. Social media has become one of the fastest ways to spread word of mouth advertising, [...]
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Beyond the content, there are a lot of things I like about Jason Falls’s Social Media Explorer. First, I like his very thin header bar. It gives me lots more “top of the fold” for his site. I like his choice of navigation at the top. (That’s number one.) The Top Right I like the [...]
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Left: The crew at Hawaii Public Radio, Oahu. Left to Right: Ryan Ozawa (@hawaii), David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks)
How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? Listen in to find out.
Thanks to Burt Lum (Twitter) and Ryan [...]
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I recently produced a post regarding Twitter being in its death throws and received a query from one of my readers on it:
Thanks for your thoughts on Twitter. I am interested in where you think those who have found Twitter useful in the past might migrate to. Forums and blogs are invaluable sources of interacting [...]
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There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]
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Think for a moment about what wisdom is. About what it really represents. The most simplistic definition, shortened, is that it’s a clear knowledge of what is true or right.
When you define what a pearl is, you have to take into account that there are very real pearls and very fake ones. The finest quality [...]
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After the recent social media brandjackings by Greenpeace of Nestle’ I was able to clinch an interview with Greenpeace to learn how they’re structuring their programs. Interestingly, I believe they are more organized and sophisticated than the average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my [...]
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I know I post a lot about the need for businesses to get involved in social media. Hell, it’s half (actually more like all) of my business to get companies involved in social media. That’s why I put Social Media Science together with Tom to create SYNND. Just because I want businesses to get involved [...]
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My friend, Lesley Aveyard from the UK pointed something out to me the other day when she was listing an event. The site LinkedIn doesn’t list “Social Media” as one of its vocations or categories. At first, I thought, “Well that’s odd, being that the site itself is a social network,” but then it really [...]
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Since social media is all about being social, the whole concept of social media marketing should encompass more than just the social media networks where people post their “nosale” marketing messages and random banter.
Social media marketing tends to be market dependent, which means every strategy is going to be unique to the individual business or [...]
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