Savvyhua

CMOs must approach social technologies in an integration fashion
Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints [...]

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First, a teaser. I’m working with someone to deliver a great ebook on affiliate marketing. Watch for that. In the interim, I wanted to just tell you a bit about how I use affiliate marketing as part of what I do. It’s not necessarily the best way, and definitely not the only way, but maybe [...]

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Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands (a country in which 45% are not religious)
A few [...]

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My friends, David Meerman Scott and Brian Halligan wrote a book that I thought I wasn’t going to like. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (amazon affiliate link) is a book about a band that I’m just not with. I appreciate that they [...]

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I recently produced a post regarding Twitter being in its death throws and received a query from one of my readers on it:
Thanks for your thoughts on Twitter. I am interested in where you think those who have found Twitter useful in the past might migrate to. Forums and blogs are invaluable sources of interacting [...]

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There’s a number of ways that you can approach a customer on your website and in your content marketing that directly affect the way people perceive your company, products and services. Despite the fact that many companies have a number of ways to approach consumers, they typically fall into a pattern of selling.
When you write [...]

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I’m just starting to peel back the layers on Thumbtack, but what I’m seeing is pretty interesting. They’re positioning themselves in the rapidly growing local marketing services industry, with a very simple premise of helping people find local services while helping local services market. Now, whatever you think of the business models that Thumbtack.com will [...]

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This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first.
Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include [...]

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Let’s face it – writing sucks. No one likes to do sit down and do it all day save for the lovely copywriting geeks (and I say that as a term of endearment – many of us would be lost without good copywriters). With that said, I haven’t met too many people that can sit [...]

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There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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