I had a call the other day with Mario Sundar and two other LinkedIn employees (Wasn’t sure I had permission to name you both). We were talking about my recent post about LinkedIn and sharing. Here’s why Mario is a trust agent: he saw my post, and marshaled his company to take some kind of [...]
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Look at this: You see that LinkedIn will let me share with people within the system. What’s missing? Oh right: sharing with off-LinkedIn platforms. But here’s the thing: if I share the stuff I like into Twitter or Facebook or my blog, then I’ll be adding LINKBACKS to LinkedIn, which will encourage traffic, enhance Google [...]
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I’ll admit it. I’ve written about using LinkedIn effectively more than a few times. Very specifically, I’ve poked and poked about better LinkedIn usage. I’m writing this post because it further dawns on me that you might not be considering the ramifications of how you use your LinkedIn-to-Twitter connection. Because if I “hide” you, you’ll [...]
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LinkedIn is a great business social network. The crown jewel of its services is the great reputation engine, fueled by LinkedIn recommendations you write for others. As much as your own recommendations matter, it’s just as important that you recommend others. Here are some tips to what makes a great LinkedIn recommendation. Only Recommend People [...]
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In my last post, I talked about making sure we Use LinkedIn Effectively. Here’s something else to think about: stop importing your Twitter feed into LinkedIn indiscriminately. If LinkedIn is meant for business networking, what do you think these updates (pulled at random) are doing to help your business? Let’s see, we have:
A quote – shows [...]
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LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest. There are books out there about it, like I’m on LinkedIn–Now What??? (amazon affiliate link) and LinkedWorking: Generating Success on LinkedIn the Worlds Largest Professional [...]
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Okay, I get it. LinkedIn wanted to link Twitter into LinkedIn so that we’d see a glimpse into a human’s day to day life. The mindset would be, “We know that Chris runs New Marketing Labs, and we read his blog, so seeing a tweet or two go by in his status will show us [...]
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In the digital world, expect your clients, new boss, and recruiters to review your online footprint. In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.” With [...]
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Finally, your corporate website can be relevant again
Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking [...]
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This episode is from a couple months ago and I forgot to post it! Lawton Chiles and I talk about lead generation through content marketing, specifically by making E-books or information products and also by creating Youtube videos. It is a short one with a runtime of 14minutes.
Visit link:
Lead Generation through Content Marketing – DMZ episode 8
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