This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first.
Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include [...]
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Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
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While I was on vacation a few weeks back, there were as many as four families sitting around the table at our rented place by the lake. Granted, we all knew each other from the net, so we’re not exactly a “normal” sample. But what I noticed every morning when I joined the fray (I [...]
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Google researcher Paul Adams explains in the slide show created for Google execs below, that those considering a product are more apt to trust their friends than strangers – or search ads.
Do you think Facebook or Google is more trustworthy when it comes to buying a new pair of shoes? Toaster? Golf clubs? Clothes? How [...]
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There’s a lot of people that have jumped on the Twitter band wagon, I’m one of them. We use Twitter on a regular basis for content marketing, connection and promotion but so few of us utilize Facebook for the same.
Facebook seems to have a little mystique about it, especially with all the options – it [...]
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I’m embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a stand along website, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website. At the end of July, [...]
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It took me a little while to read my coworker, Justin Levy’s new book, Facebook Marketing: Designing Your Next Marketing Campaign (amazon affiliate link), but mostly because I’m still on the fence no the value of Facebook as a marketing tool. Justin did a great job of convincing me that I should give it another [...]
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It took me a little while to read my coworker, Justin Levy’s new book, Facebook Marketing: Designing Your Next Marketing Campaign (amazon affiliate link), but mostly because I’m still on the fence no the value of Facebook as a marketing tool. Justin did a great job of convincing me that I should give it another [...]
View full post on Top Social Media Minds
On Febuary 5th, Microsoft made a deal with Facebook to supply Bing search results on Facebook.
Barry Schwartz of Search Engine Watch just alerted me, “If you do a search on Facebook, the web results are powered by Bing and more importantly, carry the Bing logo.” Click image to see full size. It is also important to note, [...]
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Facebook is finally realizing the importance of business within their social network as more businesses begin to use the service. They’ve begun adding more data for analytics.
More and more businesses are coming to the realization that they’re missing out on a big piece of their target market if they aren’t establishing and maintaining a presence [...]
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