Excited about your new Facebook page but don’t know what’s next? What does a truly advanced company look like in social business? They can say yes to 7 or more of these ten listed criteria.
We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on [...]
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Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
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I’m embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a stand along website, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website. At the end of July, [...]
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