There’s a number of ways that you can approach a customer on your website and in your content marketing that directly affect the way people perceive your company, products and services. Despite the fact that many companies have a number of ways to approach consumers, they typically fall into a pattern of selling.
When you write [...]
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Let’s face it – writing sucks. No one likes to do sit down and do it all day save for the lovely copywriting geeks (and I say that as a term of endearment – many of us would be lost without good copywriters). With that said, I haven’t met too many people that can sit [...]
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Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand [...]
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A new marketer or business owner that’s getting started with the whole shebang online may or may not (but is more likely to) run into a bit of a wall when getting started with a blog. It’s not the easiest thing to sit down and just churn out content as the world turns. Having to [...]
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Content marketing and thought-leadership are growing trends and a lot of companies want to get involved. The problem is, many of them don’t know how. In order to do it, you have to know it, and that’s where many of them of left standing scratching their heads. Couple that with a lack of time for [...]
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The audacity. To post content with a title indicating the holy grail of marketing only to lead you to a post that’s anything but. Have you ever gotten hammered with this? I can only hope you’ve never done it to a visitor.
It’s one of the most annoying occurrences online, and it’s about as [...]
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Have you ever found yourself in a situation where someone asks you a question, you give them the correct answer, and they immediately peg you as being wrong – because it wasn’t the answer they wanted to hear?
I love to share stories that happen among friends and people I network with, especially when I can [...]
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My friend, Brian Clark, has released a new free report in relationship with his Scribe SEO (affiliate link) plug-in for WordPress. In the report, he shares a lot of information about how writing great content helps you get more business. The report covers: Why SEO Copywriting Still Matters How Search Engines Work Why [...]
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I had the good luck to spend a little time with Tony Robbins, who you’d think of as a motivational speaker, but who I know to be an inspirational thinker and accomplished business man. But, after doing a project with him (can’t talk about that yet), I know another secret: he’s a buffalo content [...]
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This is a test, we are clocking the speed of content indexing, this is nothing but a test. The regularly scheduled series, “ROI in social media” will continue in a moment. For now I want to test the speed at which new content on this blog gets indexed in Google.
We are also running this test [...]
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