Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]

View full post on Top Social Media Minds

Upcoming Altimeter Conference: The Rise of Social Commerce

What does RSC10 standfor? Here’s some of the clever answers we saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“, “Random Social Convention 2010“, “Russian Syndicate Cosmodrome, 2010“, “10” rubber scraper) http://bit.ly/cMq5vj“, “Real Time Social Collaboration” or my personal favorite “Recursive Systematic Convolutional 2010 conference“.
Our First Conference: ”The Rise of Social Conference”
Altimeter [...]

View full post on Top Social Media Minds

Update: More Growth at Altimeter Group

We’re ten months in since I joined Altimeter Group, and we’re continuing to grow, nearly quadrupled from 4 to over 15 folks. I’ll give a brief update, with links to relevant resources. Recently, we’ve hired Susan Etlinger, our first consultant, who’s going to work closely with Charlene and myself. Clients will get the chance [...]

View full post on Top Social Media Minds

Altimeter Book: ‘Open Leadership’ the Next Phase of Groundswell

View full post on Top Social Media Minds

Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

A Collaborative Effort Between Two Firms: Web Analytics Demystified and Altimeter Group
It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research. This time, it’s different, we’ve [...]

View full post on Top Social Media Minds

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 Use Cases That Show Business How To Finally Put Customers First
Social and CRM: How Companies Will Manage Their Social Relationships
Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my focus on social technologies we did a deep dive [...]

View full post on Top Social Media Minds

Leave a Reply