Social Media: Marketing Vs. PR

There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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Mario Sundar at LinkedIn is a Trust Agent

I had a call the other day with Mario Sundar and two other LinkedIn employees (Wasn’t sure I had permission to name you both). We were talking about my recent post about LinkedIn and sharing. Here’s why Mario is a trust agent: he saw my post, and marshaled his company to take some kind of [...]

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