Savvyhua

Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]

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I’m on the hunt for a new car. Rather, I’ve pretty much made up my mind on what car I want, after a conversation with Kat that went something like this: Me: I want a new Camaro. Kat: So get a Camaro. Me: People will say it’s a midlife crisis mobile. Kat: The only people [...]

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While I was on vacation a few weeks back, there were as many as four families sitting around the table at our rented place by the lake. Granted, we all knew each other from the net, so we’re not exactly a “normal” sample. But what I noticed every morning when I joined the fray (I [...]

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