Content Marketing: How Much Is Too Much?
Business owners breaking into the world of social media marketing and content marketing find a bit of a quandary when they’re trying to build out a strategy. Not only do they have to develop a number of goals but they have to settle on tactics, educate themselves, do research, define the buyer, understand [...]
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LinkedIn Could Use Some Advice On Sharing
Look at this: You see that LinkedIn will let me share with people within the system. What’s missing? Oh right: sharing with off-LinkedIn platforms. But here’s the thing: if I share the stuff I like into Twitter or Facebook or my blog, then I’ll be adding LINKBACKS to LinkedIn, which will encourage traffic, enhance Google [...]
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