After the recent social media brandjackings by Greenpeace of Nestle’ I was able to clinch an interview with Greenpeace to learn how they’re structuring their programs. Interestingly, I believe they are more organized and sophisticated than the average brand -giving them the opportunity to overwhelm their opposition using their strong supporter base. Below is my [...]
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It’s amazing how advancements in technology can bring us back still in a full circle to remember out origins. Now, someone has taken the age old concept of bartering for goods and services and combined it with social media marketing. The Tweet now has new value.
The concept, “Pay with a Tweet”, was cofounded [...]
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I read a post a little while back from Mathew Ingram about people killing their blogs and starting email newsletters. While I think email newsletters and email marketing are alive and well (and I highly recommend them), I can’t see the value in killing a blog. A blog is a media property. It’s free organic [...]
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