Forbes: How To Create A Customer Advocacy Program

Social media doesn’t scale. That’s right, social media doesn’t scale. Consumers will only increase their adoption of social technologies, most social networking data shows this is going ‘up and to the right’. You can never hire enough community managers to manage your millions of customers that are now using social channels to communicate. You must [...]

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Blogs as Attraction Engines

I’m sitting at a camp table with Megin Hatch, who’s talking about her passion for Ethiopia and her plans around it. She had it in her head for a while when she stumbled across Lobsters in the Rough, which came to her from a serendipitous tweet. These things all connected when maybe they shouldn’t have, [...]

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