Reading Your RSS Feeds Is Not a Job

July 29th, 2010

Unless it is. I was having a conversation with a real estate friend the other day, and he asked me where I found the time to read all the various blog articles that I read at any given time. I told him that it was part of my job to be in the know and [...]

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Social Media: Marketing Vs. PR

July 28th, 2010

There’s still a quiet little war being fought that erupts once in a while and spills out into mainstream. It exists between the old school marketers and the new guys that have come on the scene as advocates of change.
The confrontation always seems to boil down to who owns social media: The Marketing Team or [...]

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Mario Sundar at LinkedIn is a Trust Agent

July 28th, 2010

I had a call the other day with Mario Sundar and two other LinkedIn employees (Wasn’t sure I had permission to name you both). We were talking about my recent post about LinkedIn and sharing. Here’s why Mario is a trust agent: he saw my post, and marshaled his company to take some kind of [...]

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Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

July 27th, 2010

Report Snapshot (full report embedded below)
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]

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Dear Car Dealerships – Stop Sucking

July 27th, 2010

I’m on the hunt for a new car. Rather, I’ve pretty much made up my mind on what car I want, after a conversation with Kat that went something like this: Me: I want a new Camaro. Kat: So get a Camaro. Me: People will say it’s a midlife crisis mobile. Kat: The only people [...]

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Families Run on Facebook

July 27th, 2010

While I was on vacation a few weeks back, there were as many as four families sitting around the table at our rented place by the lake. Granted, we all knew each other from the net, so we’re not exactly a “normal” sample. But what I noticed every morning when I joined the fray (I [...]

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10 Reasons Why Your Marketing Strategy Failed

July 26th, 2010

You lost track of the amount of hours you have dumped into your marketing campaign in the last 4 months. You’ve invested money over and over hiring experts in marketing to guide you through the small steps of crafting a winning strategy. You’re finally prepped to hit the launch button – you have lift off.. [...]

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The Frontier is All Around Us

July 26th, 2010

I love this new Levi campaign. If you can’t see the video embedded below, click here to go to my site. Essentially, what I love about it, is that it’s the story of rebirth, or the seeds that might get us to think about rebirth, with regards to cities, to economies, to matters of finding [...]

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The Passage- Video Book Review

July 25th, 2010

I don’t read much fiction any more, and frankly, it’s weird to explain when or why a fiction book slips into my sights. But I caught a glimpse of Justin Cronin’s The Passage (amazon affiliate link), and knew I wanted to read it. I’m very glad I did, and I can recommend it, should you [...]

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Webinar Recording: Impact of Social Technologies to the Analyst Industry

July 24th, 2010

Earlier this week, we hosted a joint webinar with Barbara French of Tekrati, Jonny Bentwood Edelman AR practice, and Carter Lusher of Sagecicle. The topic? To explore how social technologies impact the industry analyst space. The Impact of Social on the Analyst Industry: A Roundtable w/ Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang from [...]

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